An end to the importance of domain names?

Don’t worry about the title, I’m not proclaiming and end to domain names altogether, but I’m noticing a new trend in the way websites are advertised in the mainstream media. 

There have been a number of adverts on TV that publicise a search term rather than the URL of a site.  The most recent advert that I’ve seen is for the Madeleine Peyroux album Bare Bones, which asks viewers to search “who is she” for more details. There’s also the advert for the More 4 pub quiz where they say “search online for more4 pub quiz” at the end of the advert (the video is below).

There’s been a few other adverts too, including government adverts for services, and health care. 

I think this is an interesting trend, and shows that companies are starting to realise that having the perfect domain isn’t the most important factor in having a strong web presence. After all just because you have a great domain for your product or service doesn’t mean people are going to know about it. People use search engines every day to find things online, and that’s certainly nothing new, so companies are starting to realise how important search engine optimisation really is. 

The trend towards advertising a search term rather than a domain adds a new twist. In traditional SEO you would identify what search terms people use, and then adjust the content of your website accordingly, in effect you take your website to your potential visitor. But larger companies are now advertising the search term, and creating the popularity and driving traffic towards an already optimised site, for what would otherwise be a mediocre search term.

There’s also the factor of the human memory. Take for example the Madeleine Peyroux website, if I had seen the advert and they advertised, say, madeleinepeyroux.com then I wouldn’t have a clue how to spell it, and would probably  struggle to locate the site. But advertising with the term “who is she” is nice and simple and easy to remember, so chances are I’ll actually find the site I’m looking for.

This isn’t the first time where people have taken an ‘unpopular’ search term and created hype around it to drive traffic. A few years ago somone did just that with the term “miserable failure“, which gained a lot of popularity. That was mainly for a joke, but we’re starting to see commercial companies taking the same approach.

In principle it works, you take an unpopular search term, and create the popularity, but it has it’s down sides. For a start you have to be a fairly large company to have access to the kind of media coverage that’s required to create the popularity in the first place, although it won’t be long before we start to see some kind of guerrilla marketing campaign that achieves the same result. There’s also the issue of SEO itself, you always run the risk that someone else with have a better search engine rank than you. Which undoes all of your hard work in generating the popularity in the first place and could quite easily direct traffic to a competitors website (if it’s better optimised than yours), meaning you’ve spent hard earned money and someone else is reaping the rewards.

This could be the achelies heel in this kind of marketing, but it will be interesting to see if advertising in the mainstream press starts to move away from domain names in favour of search terms.

Twitter

twitter_logo_headerI’ve decided that it’s time to get back on to Twitter. I used to use it about a year ago, and had the username ‘jb’ but decided to give it up as I wasn’t using my account. I’ve just added my twitter posts to the sidebar of the site, but if you use twitter then feel free to follow me, and drop me a message every now and again…

Snow snow snow…

View from the bathroomI’m writing this post for two exciting reasons… One it’s snowing outside! Something that hardly ever happens in the UK (especially where I live) and secondly I’m writing this post from our new house, looking out at the snow-covered garden!

Here’s a pic of the view into our new garden.

We moved in a few weeks ago and we’re finally getting sorted out. We’ve moved from a two bed ground-floor flat into a two bed house, so it’s nice to actually have enough space! No doubt I’ll post more pictures and details as we get settled in and start to decorate and make the place our own.

If you want our new address then you know how to contact me to ask…

The Red Ring of Death

The single phrase that strikes fear into the heart of any Xbox 360 owner, “The Red Ring of Death”, and it struck on Friday evening! There I was, sat playing Call of Duty 4 when without warning the screen turned to solid green. I’ve not had any problems with my Xbox or games crashing in the past so I quickly rebooted it using the front power switch (the console was completly unresponsive). When I switched it back on I was greeted with the following image

dsc00123

Thankfully Microsoft have an extended warranty policy for these problems (generally refered to as a “general hardware failure”), so I’m able to send it off for repair, however the repairs are completed in Germany so I’m hoping that I’ll be able to get the console back in time for Christmas so that I can play Left 4 Dead (even if it is a present from me to me)…

WordPress 2.7 Beta

I’ve been playing around with WordPress 2.7 over the past few weeks, and I have to say it’s excellent! I seem to be in the minority of people who weren’t too keen on the previous version, and the changes they made to the interface, but the new admin panel is superb! Everything, from the fonts used, through to the structure of the menus, works brilliantly and there’s some excellent new features. Most notibly the upgrade feature that saves having to have FTP access to be able to upadte your install.

If you’re brave enough I would definately reccommend installing the 2.7 Beta 3 and giving it a try…

Friday fun with books

“When Bob receives a message from Alice, how does he know it is authentic? If Alice signed her message, this is easy. Alice’s digital signature is enough to convince anyone that the message is authentic”

Book meme:

– Grab the nearest book.
– Open it to page 56.
– Find the fifth sentence.
– Post the text of the sentence in your journal along with these instructions.
– Don’t dig for your favorite book, the cool book, or the intellectual one: pick the CLOSEST.

via Leah Culver’s Blog

This is quite sad, but the closest book I have is a copy of “Applied Cryptography” by Bruce Schneier

Error 99 – Canon EF 50mm f/1.8 II

About 18 months ago I brought my wife a Canon 50mm prime lens for her birthday and a few months later we took it on holiday to Newquay and were getting some great shots with it, when it suddenly fell apart, and I mean fell apart. We were left with the lens in two pieces, so we sent it back to Canon to be replaced.

Now about 12 months later the lens has developed another fault, only this time it’s much more subtle, and we’re getting “Error 99” displayed on the camera’s LCD screen when trying to take shots, with instructions to turn the camera off, replace the battery, and then try again.

I’ve done this several times and it only fixes the issue in around 50% of cases. I’ve also tried using different memory cards, and a different battery pack (fully charged) and it still has the same error message (intermittently). All of the other lenses are fine, so I’m confident it’s not an issue with the camera body (which is an EOS 400D).

I’ve contacted Canon support and they gave the following response

“Please be advised that “err 99” usually indicates that there is an incompatibility with a third party accessory (lens, external flash or memory card). If you experience this issue with two Canon lenses and/or with two different memory cards, this may indicate a fault with the camera itself and would require servicing.

It’s nice to see Canon are being as helpful as ever, and blaming third party accessories, and trying to get me to pay for a full camera service… I guess I’ll have to contact the Canon UK service centre directly and see if they can service the lens and bypass the support.

Sigma 24-70mm f/2.8 EX DG

Sigma 24-70mm f/2.8 EX DGI’ve been doing some shopping (and dreaming) recently for photography equipment, and I’ve been looking for a new lens that will be great in low-light and also be a good general purpose lens. Especially for portrait and landscape work.

After some searching I decided to go for the Sigma 24-70mm f/2.8 EX DG lens and started to price it up. After chatting to my brother-in-law about the lens it turned out that his lens had developed a minor fault (which meant it wasn’t good enough for him to use professionally) and he kindly offered it to me for free! Which was excellent! The lens fault is pretty minor, and it struggles to focus on objects that are less then 1 meter away. I’ve contacted Sigma and they’re confident they can repair the lens as part of a service for around £70. I’ve been out and about with the lens recently, and it really is excellent! Especially since it has such a wide aperture (f/2.8) throughout the whole focal range.

I should be posting some more pictures on flickr soon and on the new photoblog

An expirement in photography

Over the past month I’ve been out a few times and taken some pictures. Each time I’ve realised how much I love photography and been determined to get out more often. However, me being me, in a few months I’ll be bored and will sit down in front of the TV and waste time, rather than getting out the camera and doing something creative.

Waiting for the tide

So with that in mind I’ve set up a photoblog, as an experiment to see if it can encourage me to take more images, post some regular pictures. You can visit the blog at http://photos.version7.co.uk and subscribe to the RSS feed, comment on images etc. The design will be updated slighlty over the next week or so.

So head over and let me know what you think – http://photos.version7.co.uk

Firebug not running in Firefox on Linux (solution)

Firebug LogoSince switching to Linux I’ve had one issue that has really caused me grief over the past few weeks, and it’s been with Firebug, which to a web-developer is a pretty indispensable tool!

I compiled Firefox 2.0.0.11 using the ebuild from Gentoo Portage, and then installed the Firebug extension, but once Firefox had restarted to complete the installation, Firebug wouldn’t open at all. Whenever I tried to open it I received various error messages in Firefox’s error console including ‘permission denied to call method location.tostring’. Upgrading to Firefox 2.0.0.12, and Firebug 1.1.0b10 didn’t help.

After some digging I found a bug report that described exactly what’s happening to me. So I added ‘mozdevelop’ to my Portage USE flags, and then recompiled Firefox and now Firebug works a treat!

1 2 3 4 5  Scroll to top